About
Inherent Character has provided identity design, wayfinding and interpretive sign programs for a wide variety of projects and clients for nearly three decades. To effectively design for both identity and signage enables an integrated approach providing clear visual communication of the core design principles. Recent experience includes designing and implementing systems for RiNo, the River North Art District wayfinding and interpretive programs; Lakewood, Colorado Alameda Corridor, City-wide identity and Civic Center signage and wayfinding programs and Stanley Marketplace interior signage. This experience proves no two projects are alike and one of the most important aspects of identity and wayfinding is extending the inherent character of a place.
Inherent Character, LLC
Principal: Kelan Smith